About 93.4% of people who go looking for a supplement manufacturer don't know what they're doing. What makes their ignorance even worse is that it's of the Donald Rumsfeld variety: they don't know what they don't know. I usually get annoyed listening about what they want and I don't even have any expectation of making money off of them! And unfortunately there's really not a good place to find out the birds and the bees. Until now! Here's an introductory 101 course on how to converse with manufacturers. Please, do read before submitting your quote.
A new, exciting tool for those of you looking to create your own health supplement. If you've tried to get a quote back from a manufacturer you've probably noticed that it usually takes an atrociously long time to hear back from them. 2+ weeks is not at all uncommon. I quickly found this out, got annoyed, and built something that I hope will solve a problem for myself and others in my shoes. The formula analyzer lets you price your formula, and also comes with a curated directory of suppliers and manufacturers to help you get the ball rolling.
Podcast Time! This is an hour long interview I did with a consulting client of mine about the ins and outs of the supplement industry, general business advice, methylation, what pissing out sulfur means for your health, and most importantly...... THE BEST NUTRITION TEXTBOOKS! All that and more inside. Hurry up!
I started a message board. I love message boards! They're the highest form of internet communication. Forget Facebook. Move over Twitter. Message boards allow for the purest form of knowledge transmission, and there's something about their stripped down aesthetic that makes it easier to talk about issues with a depth that doesn't happen elsewhere. So I'd like to invite you to join. More details inside.
Finding a manufacturer is a very common hurdle for new supplement companies to get over. They exist in a fragmented landscape that provides no consolidated information or easy methods of comparison. This is actually a good way to get a comparative advantage because it means you can take advantage of asymmetrical information, but that doesn't make it any less of a pain when you're trying to get off the ground. To make matters worse most of the people who are looking for one don't know what they're talking about and make things more difficult for themselves. So here's a quick and dirty guide on how to vet them with some specific names at the end to help you on your way.
Supply Side West 2014 just wrapped up. It's the big trade show in the nutraceutical industry where companies meet to do a dog and pony show and try and get deals done. The show is a behemoth, with more than you can possibly see on a trade floor in the two days that it's there. You can easily work up sweat by lunch hustling from booth to booth, only to find out you're halfway through the 2nd of 30 rows. But it's great place to find new vendors, make face-to-face contacts, and turn over rocks that wouldn't be visible from the confines of your cell phone and laptop. Here are the show's highlights, and how it was used to help develop our upcoming product.
What types of ingredients go into a supplement is crucially important. Important enough to win over life long customers, and important enough to attract lawsuits like a metal pole in a thunderstorm if big mistakes are made. Despite this importance (or maybe because of?) there's usually a veil of secrecy about where ingredients come from for a lot of products. Here's a primer about how the process works from one of the biggest ingredient marketplaces in the country.