When people ask about my services I give them a questionnaire. I've been doing this for 3 years. And in that time I've noticed there are 7 relevant issues companies routinely face. This is what they are, and how you ought to think about them.
The past is much more enjoyable when you can replay it with the benefit of hindsight. In the present......it's usually a bit of a crunch. Deadlines, budgets, angry customers, angrier girlfriends, fits of deep thought that move you to spontaneous sets of pushups in the middle of the night......the tyranny of the present can move a man to unusual means. So with the day-to-day angst of Incredible Mood out of the way, let's step back, kick up our feet, and replay the story of its becoming, shall we? It comes in two parts. Here's the first.
Curcumin made its way from tandoori to tablet pretty damn fast. It's the best selling herbal supplement in the world. Startling fact: did you know most supplementary curcumin is useless? Special steps have to be taken to make it bioavailable, otherwise you just poop it out. That's where specialized forms of curcumin come in........they take extra steps to make sure it gets out of your tummy. Here's a detailed look at how the five biggest suppliers compare to one another, and what they get right and wrong.
The past few years I've dabbled on the side as a consultant. The endeavor has gradually grown, despite me not putting a lot of effort into marketing it. Today that officially stops. Health Kismet Consulting is officially here and it offers a lot of unique solutions to companies in the natural products industry. Read on to find out more!
Despite the publicity it receives, product testing and verification in the supplement industry is not very well understood......even if you work in product testing and verification in the supplement industry. So today....the madness stops. We. Shall. Understand. If you make it through this article without nodding off before the end you ought to know more about how it works than 90% of people who work in the industry. Yes friends, let's peek behind the curtain and see if the Mighty Oz is wearing any pants or not.
Hombres.....bonjour! Notice something not-quite-right about my greeting? If you're paying attention you ought to notice that I'm blending two ideas that seem to fit, but are actually categorically different: one phrase is spanish, the other french. .......And what does this have to do with starting a supplement company? Everything. Why? Because people frequently confuse ideas that seem like they ought to go together.....but in fact they don't. The consequences of committing these mistakes in your business endeavors is carnage and bloodshed. Here are the 7 most egregious gaffes I see people make in the business. Read on if you want to avoid being a lamb that innocently walks into the slaughterhouse.
About 93.4% of people who go looking for a supplement manufacturer don't know what they're doing. What makes their ignorance even worse is that it's of the Donald Rumsfeld variety: they don't know what they don't know. I usually get annoyed listening about what they want and I don't even have any expectation of making money off of them! And unfortunately there's really not a good place to find out the birds and the bees. Until now! Here's an introductory 101 course on how to converse with manufacturers. Please, do read before submitting your quote.
A new, exciting tool for those of you looking to create your own health supplement. If you've tried to get a quote back from a manufacturer you've probably noticed that it usually takes an atrociously long time to hear back from them. 2+ weeks is not at all uncommon. I quickly found this out, got annoyed, and built something that I hope will solve a problem for myself and others in my shoes. The formula analyzer lets you price your formula, and also comes with a curated directory of suppliers and manufacturers to help you get the ball rolling.
Podcast Time! This is an hour long interview I did with a consulting client of mine about the ins and outs of the supplement industry, general business advice, methylation, what pissing out sulfur means for your health, and most importantly...... THE BEST NUTRITION TEXTBOOKS! All that and more inside. Hurry up!