The Making of Incredible Mood Pt. 1: Manufacturing & Formulation

The past is much more enjoyable when you can replay it with the benefit of hindsight. In the present......it's usually a bit of a crunch. Deadlines, budgets, angry customers, angrier girlfriends, fits of deep thought that move you to spontaneous sets of pushups in the middle of the night......the tyranny of the present can move a man to unusual means. So with the day-to-day angst of Incredible Mood out of the way, let's step back, kick up our feet, and replay the story of its becoming, shall we? It comes in two parts. Here's the first.

Curcumin: The Ultimate Buyer’s Guide

curcumin suppliers guide

Curcumin made its way from tandoori to tablet pretty damn fast. It's the best selling herbal supplement in the world. Startling fact: did you know most supplementary curcumin is useless? Special steps have to be taken to make it bioavailable, otherwise you just poop it out. That's where specialized forms of curcumin come in........they take extra steps to make sure it gets out of your tummy. Here's a detailed look at how the five biggest suppliers compare to one another, and what they get right and wrong.

How Product Testing Works In The Supplement Industry

health supplement testing

Despite the publicity it receives, product testing and verification in the supplement industry is not very well understood......even if you work in product testing and verification in the supplement industry. So today....the madness stops. We. Shall. Understand. If you make it through this article without nodding off before the end you ought to know more about how it works than 90% of people who work in the industry. Yes friends, let's peek behind the curtain and see if the Mighty Oz is wearing any pants or not.

7 Misconceptions That Derail Supplement Entrepreneurs

wrong way

Hombres.....bonjour! Notice something not-quite-right about my greeting? If you're paying attention you ought to notice that I'm blending two ideas that seem to fit, but are actually categorically different: one phrase is spanish, the other french. .......And what does this have to do with starting a supplement company? Everything. Why? Because people frequently confuse ideas that seem like they ought to go together.....but in fact they don't. The consequences of committing these mistakes in your business endeavors is carnage and bloodshed. Here are the 7 most egregious gaffes I see people make in the business. Read on if you want to avoid being a lamb that innocently walks into the slaughterhouse.