4 Insights From Supply Side West, and Why Our Next Product’s Going to be a Doozy

supply side west

Supply Side West 2014 just wrapped up. It’s the big trade show in the nutraceutical industry where companies meet to do a dog and pony show and try and get deals done.

The show is a behemoth, with more than you can possibly see on a trade floor in the two days that it’s there. You can easily work up sweat by lunch hustling from booth to booth, only to find out you’re halfway through the 2nd of 30 rows.

But it’s great place to find new vendors, make face-to-face contacts, and turn over rocks that wouldn’t be visible from the confines of your cell phone and laptop.

Here are the show’s highlights, and how it was used to help develop our upcoming product.




The Secrets of Sourcing: 5 Insights From the Ingredient Marketplace

ingredient marketplace

What types of ingredients go into a supplement is crucially important. Important enough to win over life long customers, and important enough to attract lawsuits like a metal pole in a thunderstorm if big mistakes are made.

Despite this importance (or maybe because of?) there’s usually a veil of secrecy about where ingredients come from for a lot of products.

Here’s a primer about how the process works from one of the biggest ingredient marketplaces in the country.







The 21 Most Important Questions About Starting A Supplement Business

starting a business

Every new business is unique, but there are certain obstacles which repeat themselves for most new endeavors.

In the supplement industry this boils down to 21 different issues.

This is what they are.







Building Your Brand Affordably: When and When Not to Private Label

supplements

If you’re starting a supplement company, is it possible to shrink startup costs from $20,000 to $500 and take label design, insurance, and order handling off your tab?

Yes, if you’re willing to make a crucial trade off.







Interview With Jason Balletta, CEO of BeeAlive

Jason Balletta, CEO of BeeAlive

BeeAlive is a successful supplement company that’s followed a blueprint that’s very suitable for others:

They started off slowly and self-funded, paid close attention to product quality and maintaining a customer experience, and have gradually grown to a 75 person operation that grosses 8-10 million a year.

Here’s an interview with the CEO of the company about the process.

This is a very informative read for anyone curious about starting their own supplement company or someone looking to know more about how the products are made.







What You Really Need to Know to Start A Supplement Company

How do your learn about the health supplement industry?

The health supplement industry is something many of us come in contact with everyday…….but know surprisingly little about.

You don’t really see recruiters for supplement companies at campus recruiting events, and you probably don’t have an uncle or cousin who works for your neighborhood supplement manufacturer. It’s an industry that mostly lurks in the shadows.

So here’s some advice on how to get started on learning what you need to know if you want to work in the industry or start your own company.