Supply Side West 2014 just wrapped up. It’s the big trade show in the nutraceutical industry where companies meet to do a dog and pony show and try and get deals done.
The show is a behemoth, with more than you can possibly see on a trade floor in the two days that it’s there. You can easily work up sweat by lunch hustling from booth to booth, only to find out you’re halfway through the 2nd of 30 rows.
But it’s great place to find new vendors, make face-to-face contacts, and turn over rocks that wouldn’t be visible from the confines of your cell phone and laptop.
Here are the show’s highlights, and how it was used to help develop our upcoming product.