New Year’s Resolutions: Good For Business, Bad For You

An article written in the NY Times makes some observations that desperately need to become conventional wisdom:

Our collective failure to keep our resolutions represents an annuity of sorts for health clubs, weight-loss centers and other enterprises that make up what you might call the self-improvement industry. It’s an industry that thrives on our failure to change: recidivism is good for the bottom line.

You can read the rest of the article here.

In general, if you want to improve yourself, you should do it immediately.

New Year’s resolutions are a bastion for procrastination and self-delusion.

A good rule of thumb for taking on a new project is to replace the word “and” with “or.”

For example, the statement “I’ll try and lose weight when the new year starts and I buy a gym membership and get off my meds” ought to read…

“I’ll try and lose weight when the new year starts or I buy a gym membership or when I get off my meds.”

You get the idea.

Here’s hoping to a productive and fulfilling 2012!

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About Jonathan Bechtel

Owner of Health Kismet, maker of Incredible Greens, a green superfood supplement that combines 35 different raw greens, herbs, probiotics, grasses and fruits into a sweet tasting powder.

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