Just recently Dr. Schulze (the Herb Doc) wrote something about what I wrote about him. You can read it here.
I have no desire to be an internet tough guy, but most of this is self-inflicted so I’ll say a little bit.
Stupid Mistakes
About once a month I write different reviews of different greens powders. I do it for the following reasons:
1). I take greens powders all the time and have a natural interest in them, and it relates to what I sell.
2). For commercial reasons I’d like this website to be the web’s premiere hive for all things greens powder related. It’s a “Here Comes Everybody” kind of thing.
I have no desire for this website to be strictly a review website but it fits in well with everything else that I do at the moment. Ultimately I want Health Kismet to be more than a greens powder, but at the moment it’s my starting point so it’s what I work with. To anyone who reads them then I’d hope it’s clear that I try to be as helpful as I can and don’t use malice to sell my own product. That’s dumb, and not my style.
However, when I first started I did make a few mistakes.
One of the powders I first wrote about was Dr. Schulze’s Superfood, and at the time this blog wasn’t terribly well read.
Here were my months traffic stats when I reviewed his product on May 15:
Health Kismet’s traffic stats at the time I wrote the review for Dr. Schulze’s superfood
And here’s what they are now, 4 months later:
The traffic stats for Health Kismet’s website 4 months later
I wasn’t careful when I wrote it and made a few editorial errors, which have since bubbled up and bit me in the ass.
They were as follows:
1). I made mistaken assumptions about the nutrients in his superfood powder. They’re natural, not synthetic.
2). I took a picture of the product that looked idiotic.
Mistake #1 was a sin of ignorance, #2 a sin of naivete. Should’ve been more careful.
A few months ago it was apparent there were some errors in the review and I re-wrote it about 2 weeks ago. I believe the write up of the powder is now very accurate and complimentary. If there are any errors then please let me know. 2 days ago Dr. Schulze responded on his website about the original version of the review. He had a few choice words.
He was right in the way he defended his product and attacked the false claims I made about it.
In my endeavors I try to govern myself with two principles:
1). I try and make as many mistakes as possible
2). I hate stupidity
If I can get #1 with as little of #2 as possible then success is usually the inevitable result. Unfortunately this was a case when the two co-incided.
So I messed it up, at least temporarily. It was a rookie mistake.
I Like Dr. Schulze
Despite what some might think I have a high opinion of Dr. Schulze. He’s obviously a guy who’s defined himself with strong principles throughout his life, and I’d like to think my career path will begin to look something like his. Our methods and disposition are a bit different, but I get the idea 20 years ago he was in my shoes.
Which is why I’d like to help him and not hurt him. He’s obviously a charismatic guy and he’s had a lot of earned success and people who evangelize on his behalf….and for good reason.
So, if you’re coming from his website and wondering….
“Who is this Jonathan guy?” ”What did he say about Dr. Schultz?” “What’s Jonathan’s take?”
The truth is I screwed things up. Chalk it up to youth, and luckily I can take it back. I have no desire to have my own business acumen come at the expense of other people’s hard earned reputation.
However, he did make a few statements which were inaccurate which I’ll correct here.
For a little convenience here’s a brief table of everything mentioned to make it easy to compare.
| Dr. Schulze Says | Jonathan Says |
| My superfood powder is all natural, with nothing synthetic | You’re right. I messed up, sorry. |
| He took an idiotic picture of himself with my product. | You’re right, I messed up, sorry. |
| He probably makes Incredible Greens out of a bath tub. | Not true. It’s made in a cGMP certified facility. Here’s the certificate. |
| I really think this guy’s a pussy! | Come on Doc! Play nice! |
| The herbs in Incredible Greens aren’t all that great. | I’ve written extensively about the health benefits of the herbs and ingredients in Incredible Greens. |
If you’re coming from Dr. Schulze onto here and have any additional questions then feel free to reach me at jonathan@healthkismet.com.
Okay, back to our regularly scheduled programming 
About Jonathan Bechtel
Good for you. You straightened out your mistakes and now I think he needs to apologize to you!
You, JONATHAN BECHTEL, ARE AN IDIOT! I have been using Dr. Schultze’s products for years and his Superfood is the purest and most effective supplement out there. He does not add synthetic vitamins and minerals like you claim he does. Your insecurities are obvious. Get a life and stop selling your trash.
Doyle
John, you’re right that I was wrong about the statement. It’s fixed now. If you feel this strongly about the issue can you take a look at what I wrote originally and tell me if there’s something amiss? I’m not being cute, that’s an honest request.
I don’t think Dr. Schulze nneds to apologize or even reply toyou Jonathan…you are a jerk! I’ve been taking Dr. schulze’s products for many many years. And 99 of people I meet who are also into helath foods either have taken his products, or have heard very good things about him…unlike you, who are uneducated at health foods and are not very good at checking your sources and thereby misuuse your limited power. Maybe you should read up for the next several years before attempting to talk about what you obviously don’t know about.
Hello. I just wanted to say that I found your blog through Dr. Schulze. I read his post and became curious. Now I’m a follower of your blog too. So not everything related to your mistake is negative
I find your blogs very interesting and will continue to read. Thanks!
Thanks Natalie. The bru-haha with Dr. Schulze was self-inflicted stupidity, but I’m glad there’s at least something good that came out of it
Thinking about the situation makes me think of something my dad would tell me if I was looking for advice on how to get out of a dilemma “Jonathan, believe me, if this is the worst mistake you ever make……”
I love Dr. Schulze’ s products, he is an honest and straight forward guy as I know it. I was led here also because I saw his blog. I have been taking his products for years and love them and am glad that he proved you wrong Jonathan, that to me is interity.
Hello Jonathan,
I somehow stumbled upon your website while searching for ingredient labels of a potential green powder product for myself and children. I read a couple of your articles and found this reply. I read your response and I read the letter from Dr. Schulze. I must say you have held your composure in a very professional manner. Unlike this “doctor,” you really held yourself together and apologized for the mistakes you made. Contrary to the many medical professionals whom I have met, that have made mistakes, erroneous claims, and almost killed or have killed their patients due to their dangerous dogmas. They fight, in such an ironically similar manner, just to protect those beliefs it’s uncanny. Especially those heavily entrenched in business, whether it be selling pharmaceuticals or supplements.
Honestly, as a bystander, reading your article never gave me the impression that this product was bad. Actually it was quite the opposite. However, after reading the extremely unprofessional response from this doctor I could no longer endorse his product. I think I would rather stick with the “nutritional superstar products,” (which I have received MUCH benefit from) than purchase a product produced by him. And I’m sure many people are silently agreeing with me now.
As for you “Dr.” Schulze, for someone who takes on a position as a doctor, there is a certain level of respect and integrity you should maintain when addressing others, particularly laypeople, with regards to a mistake, or misunderstanding. You could have definitely given a more eloquent response, rather than your knee jerking and proverbial pile driving.
And just as a quick informational note. You say that fiber has little value in the human diet, yet there are multiple studies that would demonstrate otherwise. Fiber has been shown to increase quality of life, improve bowel movements, and help deter the effects of atherosclerosis. Now, I’m sure you know cardiovascular disease (CVD), coronary artery disease (CAD) and heart disease in general is one of the leading causes of death for Americans. The average American consumes approximately 15g of fiber (or less!), while the RDA is 30g. Low fiber intake may even be associated with behavioral disorders and aggression. This tip would be of great value to you, because it just might help quell the flames of your unrestrained anger.
Thanks Rachel
FWIW I did say a few things which were inaccurate, but the version on the website now has been revised.
If your fiber comment is addressed towards me, I understand that fiber has a variety of health benefits, many of which are impressive.
When I’ve written about fiber I’ve noted that it’s a nice ingredient to have in a supplement, but it usually costs less to source and is easily obtained through other food sources so it shouldn’t be considered essential.
I put fiber in my own greens powder so I don’t refute its benefits, just pointing out where it stands relative to other ingredients that can be included.
Jonathan,
The fiber comment was for Dr. Schulze.